Romcoms
Romcoms are fun and lovely films that audiences all enjoy. Romcoms is genre I enjoy to watch with a warm cup of tea on a rainy day. They bring comfort and joy while also teaching audiences valuable lessons about love and life in general.
Romcoms are fun films which target teenagers as well as adults ranging from 16-50 years old. These films also aim more towards the female population since they enjoy these types of movies more than males. Romcoms are a mix of two genres: Romance and Comedies. The mix of the two combines typical themes of both genres in order to complement one another. Most romcoms follow the same formula: two people meet, they start to develop feelings for each other, there is some sort of conflict that tests their love for each other, and once they overcome it they receive their happy ending. Not all follow these specific steps but they all do have one or two of these in their formula.
Romcoms are also known for involving "tropes". These tropes identify how the two protagonists' story are gonna develop. For example, friends to lovers is a trope where two friends start developing romantic feelings for each other and get their happy ending.
These tropes are entertaining for audiences and it makes the experience of romcoms more fun.
One of the biggest techniques used in romcoms that is prominent, is a big dramatic yet funny grand gesture done by one of the characters. Although it is not a romcom, there is one scene in The Amazing Spiderman 2 that I believe is a great example for this. Spiderman writes in webs I Love You for his girlfriend Gwen on the Brooklyn Bridge to try and tell her that he will follow her on whatever path she chooses to take. Grand Gestures are a huge step for reconciliation and forgiveness in order to have that happy ending. It shows the power that yearning can have on a relationship.
Rom-coms' biggest marketing strategy recently is the use of social media campaigns. Social media campaigns contain the tropes mentioned above and ships... ESPECIALLY for love triangles. One good example for this is the Summer I Turned Pretty series. There are two teams/ships that evolved from this show: Team Jeremiah and Team Conrad. Audiences pick of a team of preference according to which character is a better match for the main character. This has also been seen with the movie Twilight where there is Team Edward and Team Jacob. This allows audiences to interact with the content of this films/shows that romcom fans enjoy.
This strategy is a good example of the Active Audience Theory by Stuart Hall. The interaction of audiences and content can help boost viewings for a project.
Two films that I believe are great representations of the genre are How to Lose a Guy in 10 Days & Crazy Rich Asians
How to Lose a Guy in 10 days follows the story of journalist for a woman's magazine and a marketing specialist for a sports magazine. The woman took on a challenge to try out different things to lose/ scare away a guy in 10 days. While the man was challenged to make a girl fall in love with him in 1 week. They both meet at a bar and that is where things start getting interesting.
Crazy Rich Asians follows the story of a young couple who travel to Singapore for a friend's wedding. The woman finds out that her boyfriend comes from a rich and well-known family in the country and they both enjoy a luxurious time in their vacation. The woman finally gets to meet the family and the mother does not approve of her. Then things start to stir up from that first interaction.
I believe that researching for this genre was way easier than researching from the action genre. It was fun and entertaining as well because I enjoy this genre a LOT. These movies are very comforting for me and are a great distraction for the everyday hassle.
No comments:
Post a Comment